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منحنی تجربه
Primitive computers assisted with calculations of BCG's experience curve.
Two such lucrative concepts were BCG's experience curve, with its promise of declining unit costs, and its portfolio matrix, with its famous dogs, question marks, stars, and cash cows.
Its constituent practices supported this broad thrust: thus the experience curve emphasized costs relative to competitors, while portfolio analysis was concerned with the top-down selection (and deselection) of business units for investment.
They did so by developing an increasingly refined bundle of practices, including the experience curve, portfolio analysis, and scenario planning.
They won large-scale media coverage of the potential benefits of strategy consultants and such techniques as the experience curve.
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